7-Point Revenue Leak Diagnostic Framework.
1. Offer Clarity — can the buyer name the outcome, price, and delivery in 5 seconds? 2. Proof Placement — is social proof next to the CTA, not buried? 3. Checkout Friction — how many clicks and form fields between intent and pay? 4. Tracking Integrity — is server-side CAPI firing on purchase? 5. Exit Velocity — is there a last-chance offer before abandon? 6. Refund Barriers — is the guarantee visible and confident? 7. Follow-Up — is there an email recovery sequence for abandoned carts?